2013 - Present
Coolfire Studios is a content creation studio that produces content for brands as well as broadcast and digital networks. With a strong DNA for storytelling, Coolfire Studios goes beyond the traditional production company by using digital engagement to drive awareness and social connection to help ensure the content’s success. Broken into four divisions, Coolfire Studios specializes in commercial production, television production, digital engagement, and digital entertainment.
I joined Coolfire as the VP of Digital Engagement to launch and manage a division focused on traffic acquisition and engagement around digital properties. In this role, I am responsible for new client acquisition, strategy development, hiring/firing and management of the division employees, and management of the division P&L.